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Variants Management and Targeting

Match content to a target group. Content is tagged, so it’s easy to select the right content by matching multiple tags to a specific audience.

Add keywords and categories to all your content, both manually and automatically.

Create and manage as many variants as needed for each asset or information, for example for product variants, marketplaces, languages, channels or target groups.

Deliver content and variants that match the segmentation data in your customer profiles.

The rule based delivery of variants enables a foundation for targeting; more sophisticated applications and use cases can be implemented by connecting a Decision Making Engine via the Connectivity Module (see Connectivity ).

Variants Management: Functions to create content variants based on defined target groups, including language variants, regional variants, and complex variant management

Complex variants management and handling, including language variants and regional variants | Creation of variants for targeted communication

Targeting: Functions to create context between target groups, information and content, and rules to deliver content and content variants matching personal interests as defined in user profiles containing segmentation information

Dialogs for defining metadata targeting criteria | Available for person, company and target group assets | Target groups can be referenced on products, contents and information of any kind (articles, article variants, videos, etc.) | Flexible targeting rules